Main Functions
- ●Comprehensive and integrated database marketing platform provides real-time integration to customer data tracking and analysis, and adoption of marketing or customer service.
- ●Flexible market-oriented database that can adapt to changing demands of the market.
- ●The design of the intermediary database hierarchy is self-sufficient that can efficiently analyze and execute marketing actions while reducing redudant human input.
- ●The archetictural design of the customer-centric database takes full command of customer interaction and transaction information.
- ●The marketing-oriented project tracking design can track the effectiveness of specific marketing related activities.
- ●The automated marketing action execution design carries out direct marketing actions and other CRM service actions to the planning of customer terminal value cycle.
- ●The patented design of the sales opportunity detection tracks browsing behavior and generate potential customer lists.
- ●The comprehensive site tracking design is fully customizable to suit specific applications across multiple platforms.
- ●Real-time data analysis and report platform can instantly generate multidimensional analytical reports with data produced or imported in real time, and analyze data process by using manoptoscope to screen target customers and conduct marketing actions.
- ●The extensible server architectural design allows unrestricted flow of data volume.
- ●The modular design adapt and support a wide range of solutions.
- ●The API Web Service enables value-added plug-ins.
The marketing planning and effectiveness analysis & diagnosis is a closed-loop, systematical design is designed to revolve around customer relationship management and can satisfy the demand of enterprise digital marketing and CRM needs.
Key Benefits
The WebMAX™ builds up a comprehensive customer profile by integrating demographic, behavioural and transactional data, thus enabling marketers to segment their customers according to a set of attributes related to their level of brand engagement.
WebMAX™ Customer Management System
We construct a customer-centric marketing database by integrating customer data from different sources. Subsequently, enterprises can effectively query and analyze customers’ demographic, behavioural and transactional data.
WebMAX™ Customer Targeting and Segmentation System
We segment customers by indicators such as customer contributions, sales opportunities, and customer lifecycle. Enterprises can use the information to conduct targeted, one-to-one marketing communications.
WebMAX™ Customer Value Analysis System
The system quantifies and evaluates the contributions made by individual customers based on the Activeness and Value Indexes. In conjunction with the Customer Targeting and Segmentation System, this system will present specific trends and quantitative analyzes for each customer segment, thereby allowing marketers to best manage their target audience.
The system quantifies sales opportunities presented by website visitors and identifies potential customers for automatically-triggered selling.
WebMAX™ Lead Generation System
The system quantifies and identifies the sales potential of individual visitors by tracking and analyzing their browsing behaviour conducted on each web page, thus allowing sales leads to be generated. Marketers can also combine it with the 1-to-1 E-mail Marketing System and/or 1-to-1 SMS Marketing System to implement automatically-triggered push marketing campaigns that will further increase their conversion rate.
The system utilizes multiple communication channels to interact with the target audience so that marketers can effectively enhance customer relationships and execute one-to-one and behaviour-triggered marketing communications.
WebMAX™ 1-to-1 E-Mail Marketing System and 1-to-1 SMS Marketing System
We allow enterprises to directly convey their marketing messages to their target audience via multiple communication channels. Moreover, by applying the Behaviour-trigged Mechanism, marketers can easily design e-mail or SMS campaigns based on customer behaviour collected from website, mobile, kiosk, transaction and customer service history sources. As a result, marketers will be able to execute both customer life cycle and behavioural marketing in the most accurate and effective manner.
WebMAX™ Survey System
We help marketers to easily collect and analyze customer profile and survey data, effectively reinforce two-way communication between enterprises and their customers, and quickly collect customer feedback. Additionally, this system allows marketers to perform cross-analysis of surveys, further enhancing their understanding of customer opinions and preferences.
WebMAX™ Viral Marketing System
The system boosts the ability to broadcast and disseminate marketing messages by utilizing customers' voluntary forwarding behaviour. It provides a user-friendly interface for marketers to set up forwarded messages as well as point collection programs. It also automatically generates online, real-time reports including message penetration, message effectiveness and point ranking, therefore enabling marketers to better evaluate campaign performance.
The system traces visitors' website-browsing behaviour and provides a real-time analysis, thereby enhancing website management, media and strategic planning period.
WebMAX™ Site Tracking System
The system traces and collects customers' browsing behaviour, and then produces on-line analytical reports highlighting site traffic, stickiness patterns, etc. It enables enterprises to further analyze visitors' browsing behaviour from a variety of dimensions, including product category choices and website functionality, so that enterprises can achieve real-time monitoring and performance evaluation of their corporate and campaign sites.
WebMAX™ AD Measurement System
The system provides a comprehensive media effectiveness and cost-benefit analysis on-line, including features such as visitor distribution by media sources, click-through rate and cost-per-click. This system also offers a Category Management function so that enterprises can evaluate media effectiveness by way of different dimensions, such as media types and sources, in order to optimize their media portfolio, schedule and budgeting.
The system provides marketers with a set of comprehensive ROI analyzes and diagnostic reports on their digital marketing performance.
WebMAX™ ROI Analysis & Diagnosis System
The system provides a set of trend analyzes and diagnostic reports on corporate websites & marketing campaigns, including customer reach, re-visit frequency, ROI analysis and funnel diagnosis. As a result, this system helps enterprises to accurately evaluate the performance of their website and marketing campaigns. Furthermore, enterprises are better equipped to effectively manage their customer conversion and churn rates at each stage of the customer lifecycle.
WebMAX™ Analytical Report System
This system quickly captures relevant customer data and generates a two-dimensional analysis, providing different display formats, such as numerical figures, percentages and charts. The visualized reporting feature allows marketers to create a variety of two-dimensional reports, therefore enabling them to review statistics and trends from different angles. Consequently, marketers will gain better insight into marketing communication and customer management.
The open, flexible architecture and automation platform of the WebMAX™ system facilitate enterprises in dramatically reducing their IT resources as well as the barriers hampering the execution of successful e-marketing.
WebMAX™ Generic Data Access System
The system enables enterprises to execute data exchange and integration among heterogeneous systems in the most efficient and cost-effective way.
WebMAX™ Performance Management System
With its automated, flexible mechanism of adjustments, this system supports unparalleled scalability and capacity to ensure smooth and efficient operations. Moreover, the Event Notification mechanism enables system administrators to be aware of their operating status in real time.
WebMAX™ Authority Management System
We enable system administrators to allow users different data access and to assign to different system functions, depending upon organizational structure or project demands, while maintaining data independency among departments and/or campaigns. Therefore, this system not only ensures secure data management but also enables exponential expansion and development within the enterprise.
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